From the start of the new rugby season, the competition formerly known as Magners League will become the RaboDirect PRO12.
Commenting on the new four year sponsorship John Feehan, Chief Executive of RaboDirect PRO12 said: “We are delighted to welcome RaboDirect as our new title sponsor alongside our new brand PRO12. Securing the support of an international business with the reputation of the Rabobank Group will raise the profile of the RaboDirect PRO12 and enhance the investment in the competition.
“We are very excited to welcome RaboDirect as our new sponsor at a time when we are launching our new Brand. Our competition has experienced a huge growth over the last few years and it was time to move it to the next level. Our new brand, the PRO12, encapsulates the structure, growth and energy of our competition. We look forward to working with RaboDirect, developing and nurturing the RaboDirect PRO12 competition for many years to come.”
Roel van Veggel, General Manager of RaboDirect in Ireland said: “We’re absolutely delighted to be embarking on this high profile sponsorship deal. Rabobank Group, throughout its 100 year history, has always sought to put down firm roots in the communities where it operates. At RaboDirect we believe that our values of passion, honesty, commitment and responsibility echo the values of this professional competition and so we’re very confident that we’ve achieved an exceptional fit in securing this sponsorship.”
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