Over the last year we have conducted research into the ticketing pathway and price point. On the back of this research we will be making amends to both of these aspects. The changes will be introduced for the on sale of the Under Armour Series 2017 tickets.
So what does this mean to you?
The WRU want to make tickets more accessible for all. We have looked at the current breakdown of the stadium and the ticket category segmentation. On the back of this we have introduced a new category offering 24,000 cheaper seats.
Previously we operated categories A, B, C & D for ticket banding. We have now introduced a fifth category, a ‘NEW CATEGORY C’. So categories will now be classed as A, B, C, D &E.
Previously category B accounted for 63.4% of the stadium seats, under the new format designed to split the volume of category B, Category B will form now only 30%, with the new cheaper Category C forming 33.4%.
But what does this mean in terms of pricing, if we look at South Africa and Australia Category B for both these fixtures was priced at £60, under the new categorisation Category B will still be £60, Category C will now be £45.
In addition to the above we have also reduced the price of U16 tickets by 50% for both South Africa, Australia and Georgia, U16 tickets for these fixtures will now be priced at £15 for Australia and South Africa and £10 for Georgia.
1 adult (category C) and 1 x U16 ticket will now cost £60 for Australia and South Africa – the same price as one category B ticket last season.
You will also notice from the dates that the public sale date has been bought forward compared to previous years to early June as opposed to late August. Members will now have the Exclusive Members Pre Sale on Wednesday 7 June, with public sale commencing on Friday 9 June.
We all know that a full choir of Welsh fans is the best motivation for the boys on the pitch. We hope that you agree and feel that this is a positive step in ticket accessibility, and allowing fans to get behind the team and cheer them on!
Key dates for your diary:
Wednesday 7 June – 10am – Gold members
Wednesday 7 June – 3pm – Red and Junior members
Friday 9 June – 10am – public sale
W/c 12th June – Disabled ballots launched
