The expansion of the iconic partnership reflects a shared ambition to continue to build both events into the most valued and respected Championships in world sport, offering the widest possible appeal for a global audience.
Guinness became the very first partner of the Women’s Six Nations in 2019, at the same time as their Title Partnership of the men’s Championship began. Guinness’s new Title Partnership with the Women’s Six Nations confirms the brand as one of the world’s biggest supporters of women’s rugby.
Guinness’ Title Partnership of Women’s Six Nations is a representation of its commitment to create a better society through diversity and inclusion, as part of Diageo’s Society 2030: Spirit of Progress agenda.
As the greatest annual international rugby competition, the Guinness Men’s Six Nations continues to grow, with players and fans joined in anticipating its arrival and savouring the blockbuster entertainment it delivers.
Commenting on the new partnership with Guinness, Tom Harrison, CEO of Six Nations Rugby, said: “Guinness and the Six Nations have become synonymous, and everyone involved in the partnership, including our unions, is truly excited to continue our work together for many more years.
This is a defining moment for rugby, with huge potential on the horizon and a genuine opportunity to widen the audience for the sport, to help secure its future.
The women’s game is the biggest growth engine for rugby, and through this partnership, Guinness will help accelerate this.”
Stephen O’Kelly, Diageo’s Global Brand Director for Guinness, added: “We are fully committed to the game of rugby and the values it supports in creating an inclusive game for everyone. That’s why we are proud that Guinness will become the Title Partner of the Women’s Six Nations in 2024, alongside the extension of its Title Partnership of the Men’s Championship.
This new partnership will help support the skill and talent of the women’s competition to surge forward towards a level playing field between the men’s and women’s game. It is our goal to Never Settle until rugby is a place where everyone belongs, where we hold nothing back, and where we unite together in sport and life.
This is a new era for Guinness Rugby and we can’t wait for it to kick off. Let’s raise a Guinness to the future of these Championships, which are set to be as exciting for the fans as they will be for us.”
The 2024 Guinness Men’s Six Nations begins on February 2nd, and the 2024 Guinness Women’s Six Nations will kick off on March 23rd.
