A portion of the investment will also be held centrally at PRO14 Rugby, to invest in further capabilities for the business and in upgrading league operations in line with its growth ambitions.
“Celtic Rugby has been working hard on this partnership for a considerable amount of time, it is to the credit of everyone involved that the deal is now over the line and we look forward to a sea change in the ability of the PRO14 to realise its full potential,” said Phillips.
“CVC’s belief in our sport is clear, their commitment is hugely encouraging and this investment is great news for our teams and for Welsh rugby as a whole, although we are under no illusions that COVID has and will continue to have a significant impact on our organisation for some time.
“The Guinness PRO14 is a cross-border competition which brings unique challenges in the current climate, but this is a ringing endorsement for the recent evolution of the competition.”
As part of the agreement, the Federazione Italiana Rugby (FIR), will also become a member of Celtic Rugby DAC, and receive a share of the investment.
Martin Anayi, CEO, will continue to lead the management team at PRO14 Rugby, working closely with CVC and the unions on execution of the commercial plan, and Anayi and the Unions will remain independently responsible for the sporting and regulatory elements of the league, via the Sporting & Regulatory Committee.
In the past four years, the Guinness PRO14 has performed well both on and off the field; doubling distributions to clubs and facilitating record investment back into the sport from the league. This has been recognised by CVC, who share PRO14 Rugby’s vision for the long-term potential of the league.
CVC was selected by PRO14 Rugby and the Unions as their partner due to their extensive experience of prior CVC funds investing in multiple sports businesses, such as Formula 1, Moto GP and Premiership Rugby.
Dominic McKay, Chair of Celtic Rugby DAC and Chief Operating Officer of Scottish Rugby, said:
“I am delighted that we have managed to welcome CVC into the Guinness PRO14 as our partner. As a Board, we have been ambitious in our outlook and have significantly developed the league in recent years. One of our key goals was to secure a strategic partner to help accelerate our plans and CVC bring a wealth of experience and great expertise in this regard.
“Sport, like all of society is dealing with major challenges currently that we could not have imagined just a few months ago, and it is testament to the strength of our partnership with CVC that they have committed to the game of rugby in a such a significant way.
“Their enthusiasm and commitment is a welcome vote of confidence in the future of the sport and the Guinness PRO14 as an international competition. Completing this partnership with CVC is testament to the hard work invested by many people who have focused to deliver a bright vision for PRO14 and enable it to realise its commercial value in the global sports market.
“We are also delighted that the FIR has now joined Celtic Rugby DAC as a shareholder after 10 years of participation in the league. Alongside my PRO14 Board colleagues at the Irish, Italian, Welsh and South African rugby unions I would like to warmly welcome CVC to the Guinness PRO14.”
Anayi, CEO of PRO14 Rugby, added: “CVC’s show of faith has been impressive and is in keeping with their proven track record of success when it comes to sports investment, including Formula 1, Moto GP and Premiership Rugby. This partnership allows all of our stakeholders to plan for a sustainable period of growth, which will benefit the game, the players and our fans.
“We are very pleased to partner with CVC, who saw us as an ambitious, fast paced and innovative organisation, situated across a number of core rugby nations that can deliver an increasing impact.
“We have been clear that we believe the Guinness PRO14 is a world-class club rugby league, that is still in its growth phase and we are confident that it will become a major standard bearer in our sport. We are excited that CVC clearly shares that ambition and we look forward to working with them to deliver on the league’s promise in the years ahead.”
ABOUT CELTIC RUGBY DAC: The organisation responsible for running and operating the Guinness PRO14 Rugby Championship and is owned by the Irish Rugby Football Union (IRFU), the Federazione Italiana Rugby (FIR), the Scottish Rugby Union (SRU) and the Welsh Rugby Union (WRU).
The board of Celtic Rugby DAC is made up of representatives from the IRFU, SRU, WRU, the FIR and the South African Rugby Union.
ABOUT GUINNESS PRO14: The Guinness PRO14 Championship is made up of 14 clubs – four Irish, four Welsh, two Scottish, two Italian and two South African teams – who compete in two conferences to reach the Quarter Finals, Semi-Finals and Final.
