Heineken Cup regulars the Scarlets stalled last season and failed to automatically qualify for the tournament under their own steam.
The Llanelli-based outfit, who reached the semi-finals in 2000, 2002 and 2007, were handed a backdoor passage courtesy of Cardiff Blues’ Amlin Challenge Cup triumph over Toulon.
But motorcycling guru Davies, who has 20 years experience with Honda, revealed he will develop home-grown talent rather than make high-profile signings in his quest to bring back the glory days for the former powerhouses of Europe.
Davies, 48, said: “I wouldn’t just go out and buy a Valentino Rossi. I prefer to work and develop youngsters like Jonathan Rea and Eugene Laverty. I get more reward from developing within.
“The Scarlets are a lot more than just a rugby business and that was a big attraction to me.
“The hard work and commitment here represents the spirit of a nation.
“I have no intention of being a failure and the future is encouraging. Why can’t we dream about winning the Heineken Cup?
“It’s no atomic science. This region’s rugby development ethos is working and producing results for the Scarlets and Welsh rugby.”
Davies is the third chief executive following Stuart Gallacher and Paul Sergeant in just over a year at Parc y Scarlets but has pledged his future to the region for the next three years.
And despite finishing second bottom of the Magners League last year, the Scarlets have announced a 33 per cent increase on season tickets, a month before their first home game against Connacht.
Davies added: “People in tough economic times are voting with their wallets and that’s significant.”
